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Setting the Stage

During World War II, the Santa Barbara airport and what is now the UCSB Main Campus were a Marine Air Base. At the end of one of John Wayne's WW II movies, he says that he is returning from the Pacific arena to the Marine base at Goleta. During the war, a Japanese submarine actually torpedoed the coastline just west of Isla Vista, the only strike against U.S. soil during the war. It appears, however, that this was not an intentional strike against the U.S. mainland, but an attempt by one submarine commander to gain some revenge for an insult he received while laboring here as a farmworker some years earlier.

After the war, the Marines sold the portion of the Isla Vista mesa they owned to the Regents of the University of California for the nominal amount of $10. In 1953, the 1,725-student campus of Santa Barbara College moved from its columned-campus in the foothills above Santa Barbara (now the site of Brooks Institute of Photography) to what is now the UCSB Main Campus. Santa Barbara College, a teachers college formed initially in the Twenties, became a campus in the UC system a few years later.

Besides the bargain price for the Main Campus property, there were probably other reasons why UCSB was built on this particular site. Because oil production in Isla Vista never paid off, Signal Oil was stuck with nearly worthless land. But Samuel Mosher, the president of Signal Oil, was on the UC Board of Regents. As was Thomas Storke, owner of the Santa Barbara News-Press, the region's major newspaper. Storke owned 89 acres north of the Marine base, stretching to Hollister Avenue and what would become Storke Road. Both of these men knew a good deal when they saw one.

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